CGA2108 Agricultural Marketing

This course introduces the student to the basic principles of marketing 

Course objectives

• To explain the function of agricultural marketing, marketing mix, identify the different marketing organizations

Learning outcomes
At the end of this course unit, students should be able to:

• Explain the meaning and function of agricultural marketing
• Describe the various marketing services; carry out various marketing services on products to be sold.
• Explain the various approaches to marketing; choose the most appropriate methods of marketing.